China Mobile's SWOT for the Olympics  

作　　者：Xu Ling 

出　　处：《China's Foreign Trade》2008年第15期56-57,共2页中国对外贸易（英文版）

摘　　要：This is the first time the Olym- pic Games held in China.The Beijing Olympics are a golden opportunity for Chinese compa- nies to promote their products around the world.On the other hand,it is also a great challenge.Take ChinaMobile,the mobile- communication partner for the XXIX Olympics,as an example.His marketing performance in this Olympic feast could be analyzed by S.W.O.T.This is the first time the Olympic Games held in China. The Beijing Olympics are a golden opportunity for Chinese companies to promote their products around the world. On the other hand, it is also a great challenge. Take ChinaMobile, the mobilecommunication partner for the ⅩⅩⅨ Olympics, as an example. His marketing performance in this Olympic feast could be analyzed by S.W.O.T.

关 键 词：北京奥运会 合作伙伴 中国移动通信 体育经济 

分 类 号：G812.13[文化科学—体育学] F626[经济管理—产业经济]