景德镇陶瓷产业集群中商帮的发展、演变研究  

Research on the development of the group of businessmen in Jingdezhen ceramic characteristics industry cluster

作　　者：刘善庆[1] 

机构地区：[1]江西师范大学商学院,南昌330027

出　　处：《美中经济评论》2008年第6期49-52,共4页Meizhong Jingji Pinglun

基　　金：本课题得到江西师范大学博士启动基金、江西省教育愿2008年度科技项目基金的资助（项目编号：GJJ08322）.

摘　　要：商帮、会馆是商人为了降低商业运行费用、降低交易风险、更好地维护自身利益而在明朝时期主导、在清朝不断壮大并适应形势变化而演进的商业组织创新形式。作为营销申介，瓷商的作用是市场与瓷器工场的连接纽带。商人、商帮在景德镇陶瓷特色产业集群发展申发挥了市场的实现、反馈和调节功能作用，降低了陶瓷科技与产业封接成本；发挥了市场调节的功能，保证了集群经济的协调发展。The business group and the business hall were both organizational innovations, which were led by businessmen in the period of the Ming dynasty in order to reduce business operating costs and transaction risk, and safeguard their own interests well. These organizations have developed along with the changing situation in the Qing Dynasty. As a marketing intermediary, the ceramic businessmen took a role of link in the market and the porcelain factories. The other roles in the development of Jingdezhen ceramic characteristics were the realization of the market and feedback which reduced the cost of ceramic technology docking with the industry, and the market regulation which ensured the cluster economy to develop coordinately.

关 键 词：商帮 特色产业集群 景德镇陶瓷 

分 类 号：F426.471[经济管理—产业经济] J527[艺术—艺术设计]