基于可信买方智能体辅助选择高质量卖方模型研究  

Research of the Model to Choose Sellers Based on Trusted Buyer Agent

作　　者：伍文平 魏明 王东 王刚[2] 

机构地区：[1]解放军69046部队仿真技术研究室 [2]重庆大学通信工程学院

出　　处：《科学技术与工程》2008年第17期5107-5111,5115,共6页Science Technology and Engineering

基　　金：国家自然科学基金(70472017)资助

摘　　要：在电子商务中选择高质量的卖方是实现高质量交易的前提。因此,我们引入了可信买方智能体的概念,并讨论了有效识别可信智能体的方法。基于此方法系统的给出了辅助选择高质量卖方的模型。对可信买方智能体的识别、高质量卖方的选择性能进行了多组实验。实验结果表明,该模型可以准确的识别可信买方智能体,其选择优质卖方的性能较优。it is very important to choose high quality sellers for high quality transactions in electronic commerce. Therefore, The trusted buyer agent is introduced, and described how to recognize it. Based on the trusted buyer agent, the model to choose seller is proposed. In the end, groups of experiments are conducted to confirm that the proposed model is able to accurately identify the trustworthy buyer friends. Besides, this model can have higher gain which also show.

关 键 词：可信买方智能体 卖方 模型 信誉度 

分 类 号：F713.36[经济管理—产业经济]