2008年奥运会后中国高等教育体育市场化有效资源配置研究  

Effective resource distribution of sports marketization in higher education of China after 2008 Olympic Games

作　　者：冯瑞[1] 

机构地区：[1]郑州大学体育系,河南郑州450001

出　　处：《山东体育学院学报》2008年第8期16-18,共3页Journal of Shandong Sport University

基　　金：河南省教育厅人文社会科学项目(2006-ZX-118)

摘　　要：对建立高等教育与中国体育强强联合市场化可持续发展运行机制进行研究,结果表明:中国高等教育进入大众化阶段后,体育结构的变化和扩张将与国民体育素质建设和国家竞技体育的可持续发展产生密切的相关互动;建立高等教育体育的内外部全民健身市场化生产服务体系和高校、社团、国际竞技体育市场化流通环境,加强政府宏观调控,完善法律保障体系,是体教结合市场化有效资源配置的基本路径。The success of 2008 Olympic Games and the reform of education system for many years have a profound influence on the internal and external structure changes of higher education of China and the mutual connection between the construction of national people＇s fitness and the effective resource distribution of sports marketization. It has made an analysis of the market - based sustainable development operating mechanism and the construction of higher education and Chinese sports. The result shows that China＇s higher education enters the change and expansion of sports structure after popular stage and emerges with national sports quality construction and sustainable development of national athletic sports. It should set up the service system of nationwide fitness programs marketization and the circulation environment of three athletic sports marketization among university, corporation and international. It is the basic way of effective resource distribution of combined sports and education market with strengthening governmennt＇s macro adjustments and controls and perfecting the legal security system.

关 键 词：2008年奥运会 高等教育 体育市场化 资源配置 

分 类 号：G80-05[文化科学—运动人体科学]