论银行供应链融资市场与产品营销特点  

On Commercial Bank's Supply Chain Financing Market and the Product Marketing Characteristics

作　　者：杨米沙[1] 

机构地区：[1]广东金融学院,广东广州510521

出　　处：《金融理论与实践》2008年第8期66-68,共3页Financial Theory and Practice

基　　金：广东省哲学社会科学"十一五"规划项目(编号:07G004)<信用消费条件下的营销模式研究>

摘　　要：供应链融资逐渐成为银行贸易融资市场与产品的主流,其发展的动力来自宏观和微观层面。本文通过分析,展示了产品营销的五大特点,即:专业交叉的复合型营销团队、物流资金流信息流协同运行、客户满意度具有群体性、创新是竞争发展原动力、特定风险认识与防范。Supply chain financing is becoming the mainstream of trade financing market of commercial banks, and its development has macroscopital and microscopital impetus. By analyzing financing mode and its products, five characteristics of marketing by supply chain financing are summarized in this paper.

关 键 词：供应链融资 营销策略 融资模式 

分 类 号：F830.33[经济管理—金融学]