行为经济学个体决策模型的分析与扩展  

Analysis and Expanding on Individual Decision Making Model of Behavior Economics

作　　者：马广奇[1] 张林云[1] 

机构地区：[1]陕西科技大学管理学院,陕西西安710021

出　　处：《贵州师范大学学报（社会科学版）》2008年第4期48-52,共5页Journal of Guizhou Normal University(Social Sciences)

摘　　要：诺贝尔经济学奖得主——行为经济学家Kahnem an.D和Tversky.A的Prospect Theory在全面反驳新古典预期效用理论的基础上,提出了基于个体主观感受和有限理性的一般决策模型,为不确定条件下个体的经济决策行为提供了一个全新的表述。文章拟在Prospect Theory的经典模型的基础上,尝试加入时间压力限制等因素,分析个体在理性时间限制下的决策行为,进一步探讨Prospect Theory模型的发展和完善。D, Kahneman, who is a behavioral economist and the winner of Nobel Prize for economics, and A. Tversky, who put forward ＂Prospect Theory＂ refuting the foundation of the utility theory of new classical expectancy in an all-round way, have proposed the general mechanism model based on the individual experiences subjectively and limited rational decision, so that they offered a brand new statement for the individual＇s economic decision behavior under the uncertain condition. This text plans on the basis of classical model of Prospect Theory to try the factors of limiting, to try the pressure of joining day, to analyze the decision behavior under individual＇s reasonable time restriction, and further probes into the development and completion of Prospect Theory model.

关 键 词：行为经济学 PROSPECT THEORY 时间 个体决策 

分 类 号：F069.9[经济管理—政治经济学]