略论建筑企业核心竞争力的内涵及培育  

Simple Discussion on the Connotation and Cultivation of Core Competitiveness for Construction Enterprises

作　　者：邱菊[1] 左言华[1] 

机构地区：[1]青岛理工大学基建处,山东青岛266033

出　　处：《建筑经济》2008年第9期109-110,共2页Construction Economy

摘　　要：核心竞争力是建筑企业保持竞争优势的源泉,能给企业带来超过本行业正常收益率的回报。我国建筑企业要打造企业品牌、加快技术创新、加强项目管理能力,从而建立起企业核心竞争力。The core competitiveness is the source by which construction enterprises maintain the competitive advantage, and it can bring the redound over the industry＇s normal rate of return. China＇s construction enterprises must establish the enterprise brand, speed up the technological innovation and strengthen project management competenee to build the enterprise＇s core competitiveness.

关 键 词：核心竞争力 建筑企业 资源 

分 类 号：F407.9[经济管理—产业经济]