生态工业链定价策略的博弈分析  

Game Analysis of Pricing Decision for Ecological Industry Chain

作　　者：于海杰[1] 李国峰[1] 李向阳[1] 

机构地区：[1]哈尔滨工业大学管理学院

出　　处：《运筹与管理》2008年第4期34-38,共5页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(7057101970771031);国家博士点基金资助项目(20060213004);世界银行资助项目(0042120);技术政策管理国家哲学社会科学创新基地资助

摘　　要：生态工业链与传统供应链不同,传统供应链中的定价策略在生态工业链中不再适用。为了解决该问题,基于单一上游企业和单一下游企业构成的生态供应链系统,应用博弈理论对上游企业生产产品时产生的副产品或者废物定价策略进行研究。分别得出了一个非合作博弈的均衡解(斯坦克尔伯格均衡)和一个合作博弈的均衡解(联合定价),并进一步对各种定价策略的效率进行了分析。最后对原料短缺时的定价情况进行了讨论。The ecological industry chain is different from the conventional one, The conventional price decisions are not suitable for ecological industry chain. In order to solve the problem, a two stage ecological industry chain system between the upstream enterprise and downstream enterprise is taken as a background, and the upstream enterprise produces its main product according to the market demand and sells its wastes to the downstream enterprise. Price decisions of byproducts or wastes are studied based on game theory. One sequential interaction game equilibrium （Stackelberg equilibrium） and a cooperative game equilibrium （coordination in price decision） are obtained. Efficiency comparisons of every decision are further analyzed. Finally price decisions discussed when we are short of material.

关 键 词：企业管理 斯坦克尔伯格均衡 合作博弈 博弈论 生态工业链 

分 类 号：F224.32[经济管理—国民经济]