属性权重信息不完全的双边匹配多目标决策模型的研究  

Research on Multi-objective Decision Model for Bipartite Matching with Incomplete Information on Attribute Weights

作　　者：蒋忠中[1] 盛莹[2] 樊治平[1] 袁媛[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004 [2]东北大学理学院,辽宁沈阳110004

出　　处：《运筹与管理》2008年第4期138-142,共5页Operations Research and Management Science

基　　金：国家杰出青年科学基金资助项目(70525002);国家自然科学基金创新群体项目(70721001);国家教育部高等学校博士点专项科研基金资助项目(20040145018);东北大学流程工业综合自动化教育部重点实验室资助项目(JCLL-01-05)

摘　　要：以C2C电子商务为实际背景,研究了在商品属性权重信息不完全的情况下买卖双方的双边匹配问题。首先给出了C2C电子商务中商品属性权重信息不完全的双边匹配问题的数学描述;然后在此基础上,以最大化匹配度和交易额为目标,建立了双边匹配多目标决策模型,并依据该模型是一类多目标混合0-1整数二次规划模型的特点,设计了模型的求解方法;最后通过一个仿真实例的计算,说明了模型及求解方法的有效性和可行性。The purpose of this paper is to research the bipartite matching problem with incomplete attribute weights in consumer to consumer （C2C） e-commerce environment. Firstly, the mathematic description of the bipartite matching problem with incomplete attribute weights is given. Secondly, on the basis of the mathematic description, a multi-objective decision model is built, where, one objective is to maximize matching degree and the other is to maximize trading capitals, then according to the characteristic of the model which belongs to a type of mixed 0-1 integer quadratic programming model, a method is proposed to solve it. Finally, the computing results on a simulative example show the effectiveness and feasibility of the model and method.

关 键 词：双边匹配 C2C电子商务 信息不完全 属性权重 多目标决策 

分 类 号：C934[经济管理—管理学]