非线性定价下寡头垄断行业的市场格局分析  

Analysis on Duopoly under Nonlinear Pricing to Product

作　　者：徐伟康[1] 王文举[1] 

机构地区：[1]首都经济贸易大学数量经济研究中心,北京100026

出　　处：《山西财经大学学报》2008年第8期46-49,共4页Journal of Shanxi University of Finance and Economics

基　　金：北京自然科学基金资助项目"北京城市基础设施建设市场化改革风险控制研究"(项目编号:9062001)

摘　　要：通过分析非线性定价下寡头垄断行业的消费者行为和市场格局,发现当两个企业的固定费用与边际价格的差异不一致时,高类型的消费者偏好高固定费用、低边际价格的产品,而低类型的消费者的偏好则相反,同时还存在某种类型的消费者对两企业的产品感觉无差异,从而使市场被分割为两部分。In this paper the authors analyze the consumer behavior and market structure in duopoly industry under nonlinear pricing, and get the conclusion that the high level consumers are favor of high fixed cost and low marginal price products and with the low level comumers in the contrary when the difference between the two is not similar, When it .happens, the market would be divided into several parts. The two enterprises could only increase their marketing shares via decreasing the fixed fee and marginal price, In the last chapter of the article, the author would use the date of mobile communication to illustrate the application of the nonlinear pricing in duopoly market.

关 键 词：寡头垄断 非线性定价 消费者偏好 市场格局 

分 类 号：F064.1[经济管理—政治经济学]