世界自然遗产地游客旅游解说需求之研究--以湖南武陵源风景名胜区为例  

Tourism Interpretive Demand of Visitors in World Natural Heritage Site——Take Wulingyuan as An Example

作　　者：罗芬[1] 钟永德[1] 吴忠宏 张西林[1] 

机构地区：[1]中南林业科技大学旅游学院,湖南长沙410004 [2]台湾国立台中教育大学环境教育研究所,中国台湾台中40306

出　　处：《旅游学刊》2008年第8期69-73,共5页Tourism Tribune

基　　金：湖南省软科学基金项目《生态旅游资源承载力管理模型的研究》(04ZH3089);中南林业科技大学青年科学研究基金资助项目(07QZ001);湖南省张家界国家森林公园科普教育基地规划委托项目

摘　　要：本文以湖南武陵源世界自然遗产地为研究对象,通过游客问卷调查,以便利抽样的方式探讨游客社会经济背景因素对游客旅游解说需求(解说媒体偏好与解说主题兴趣)的影响,以指导武陵源世界自然遗产地经营管理者对未来解说规划的制定与实施。研究发现,在解说媒体选择上,游客偏好于带队解说、定点解说与咨询服务等人员解说方式,游客性别、年龄、教育程度、职业、婚姻与居住地对解说媒体的偏好有显著差异;在解说主题选择上,游客对森林、植物、动物、地质等较有兴趣,游客性别、年龄、教育程度、职业、婚姻对解说主题的兴趣也有显著的差异。The paper intends to explore the relationship between visitors＇ social-economic factors and their interpretive demands in Wulingyuan World Natural Heritage Site to guide the planning and application of interpretive service for the manager in the future. The results demonstrate that the ranking orders of visitors preference for interpretive media are as follows ： guided walk, on-site interpretation and information service. Statistical analysis shows that visitors＇ preference for interpretive media are distinctly different in terms of their gender, age, educational background, occupation, marital status and places of residence. As for the ranking orders of visitors＇ interest in interpretive topics, the sequences are forest, plants, animals and geology. The results find that visitors＇ gender, age, educational background, occupation and marital status are associated with their interests of topic variables.

关 键 词：世界自然遗产 旅游解说 解说媒体 解说主题 社会经济因素 

分 类 号：F592.7[经济管理—旅游管理]