高校学生体育消费动机及其影响因素分析  

Undergraduates' Motivation for Sport Consumption and Its Influencing Factors

作　　者：董科[1] 曾争[1] 

机构地区：[1]重庆大学体育学院,重庆400044

出　　处：《西南农业大学学报（社会科学版）》2008年第4期147-150,共4页Journal of Southwest Agricultural University:Social Science Edition

基　　金：2007年重庆大学人文社科基金资助项目;项目编号:CDSK2007-25

摘　　要：运用问卷调查、数理统计、结构方程模型等方法对重庆高校学生体育消费的动机及其影响因素进行多维度分析研究。结果表明:影响高校学生体育消费的主要因素有体育运动能力、体育认知、家庭环境和学校运动设备;高校学生体育消费的动机主要有身心健康、审美追求、攀比表现、社会交往和获得体育成就。笔者还定量分析了体育消费动机各影响因素与体育消费动机各维度之间的微观关系,发现学校运动设备是体育消费动机的主要影响因素。A multi-dimensional analysis of undergraduates＇ motivation for sport consumption and its influencing factors in Chongqing is conducted, using questionnaire, statistical methods and structural equation model （SEM）. The findings indicate that their motivation for sport consumption mainly includes physical and mental health, aesthetic pursuit, comparisons, social interaction and access to sports success and its main influencing factors include sport capacity, sport cognition, family environment and availability of sports equipment. Based It is concluded from an analysis of the relationship between various dimensions of sport consumption motivation and its influencing factors that sports equipment is the main affecting factor for sport consumption.

关 键 词：体育消费 动机 因素 结构方程模型 

分 类 号：G804.82[文化科学—运动人体科学]