数字化浪潮中城市电视台的突围之路  

On the Growing Way for City Television Station in Face of the Digital Times

作　　者：谢耘耕[1] 李文超[2] 

机构地区：[1]复旦大学管理学院,上海200000 [2]华东师范大学传播学院,上海200062

出　　处：《新闻界》2008年第4期8-9,7,共3页Journalism and Mass Communication

摘　　要：城市台是我国行政规划的产物,也是目前中国电视行业中数目最为庞大的一级电视媒体。但随着数字电视的发展和直播星的顺利升空,受众可选择的节目数量成倍增加,城市台频道市场份额呈逐渐下降趋势。在资源有限、规模有限、市场份额有限的情况下,城市电视台面对数字化浪潮出路何在?本文在对深入调查的基础上进行了广泛的探讨。City Television Station is a product of China＇s administrative plan, and is currently a levd with most television media in the country＇s media industry. However, the market share of City Television Stations has constantly declined since a development of digital television media and the Direct Broadcasting Satellite occurred, which has created excessive programme resources. So what is a possible growing way for City Television Stations in face of the digital floods？ The essay will discuss the problems and solutions on a basis of an in-depth research.

关 键 词：城市台 数字化 直播星 突围之路 

分 类 号：G220[文化科学]