电视文化传播对农村文化生态的干预研究——以山西省高平市南朱庄村和内蒙武川县三间房村为例  

On the Intervention Study of TV Culture Spreading to Rural Cultural Ecology——Nanzhuzhuang Country of Gaoping City in Shanxi Province and Sanjianfang Country of Wuchuan city in Inner Mongolia as Example

作　　者：谭英[1] 王悠悠[1] 缑博[1] 赵士文[1] 李庆风[1] 

机构地区：[1]中国农业大学人文与发展学院媒体传播系,北京100094

出　　处：《新闻界》2008年第4期86-87,117,共3页Journalism and Mass Communication

基　　金：教育部人文社会科学研究2006年度规划项目(06JA860013)

摘　　要：本文引用文化生态平衡的概念,选取山西省高平市南朱庄村和内蒙古自治区武川县三间房村两个研究对象,采用面对面问卷调查和参与式农村评估的方法,考量电视文化传播对农村地区文化生态的干预状况及影响,并将对农电视文化传播的导向、节目的定位和议程设置等做一些探讨。This paper quotes the concept of cultural balance, to the two studies of Nanzhuzhuang country of Gaoping city in Shared province and Sanjianfang country of Wuchuan city in Inner Mongolia Autonomous Region, uses faceto-face questionnaire survey and interviews participatory approach Cultural considerations television transmission in the rural areas of ecological and cultural conditions and the intervention of the agricultural culture of television transmission direction, Orientation programs and sets the agenda done some research into this.

关 键 词：农村文化生态 电视文化 传播干预 议程设置 

分 类 号：G206[文化科学—传播学]