图书馆信息营销优化组合模型构建  

Construction of the Model of Optimized Combination of Library Information Marketing

作　　者：袁红军[1] 

机构地区：[1]郑州师范高等专科学校图书馆,河南郑州450044

出　　处：《情报理论与实践》2008年第5期739-742,共4页Information Studies:Theory & Application

基　　金：2007年度河南省社科联调研课题"图书馆虚拟参考咨询服务效率研究"系列成果之一;项目编号:SKL-2007-486

摘　　要：结合信息营销定义,对3种图书馆信息营销项目的设置情况逐一剖析,认为图书馆信息营销方式正在向呈现信息营销优化组合的方向迅速发展。以此,论述图书馆信息营销步骤,进而构建了图书馆信息营销优化组合模型,指出充分认识图书馆信息营销优化组合特性,积极开展信息服务工作,对促进图书馆事业的发展具有一定的意义。Based on the definition of information marketing, this article analyzes the 3 types of llbrary information marketing project, thinking that library information marketing is developing rapidly towards the direction of optimized combination of information marketing. For this reason, the article discusses the steps of library information marketing, constructs a model of optimized combination of library information marketing, and points out that fully understanding the characteristics of optimized combination of library information marketing and vigorously developing information service are of great significance in promoting the development of library undertakings.

关 键 词：图书馆 信息营销 模型 

分 类 号：G250.73-F[文化科学—图书馆学]