强化农产品地理标志 提升湖南农产品竞争力  

Enhancing Geographical Indicators of Agricultural Produce and Raising Competitiveness of Hunan Agricultural Produce

作　　者：洪艳[1] 

机构地区：[1]湖南省委党校湖南行政学院,湖南长沙410014

出　　处：《农业现代化研究》2008年第5期596-599,共4页Research of Agricultural Modernization

摘　　要：本文从农产品的品牌、标准化程度、产品竞争力、农业的综合功能,阐述了农产品地理标志的效应;分析了湖南农产品地理标志开发与保护面临的机遇与挑战;从宣传、管理职能、开发与使用、区域品牌,提出了湖南农产品地理标志开发与保护的对策和措施。From the perspectives of brands, degrees of standardization ,competitiveness of agricultural produce and comprehensive functions of agriculture, the article illustrates the effects of geographical indicators of agricultural produce, analyzes the opportunities and challenges confronted by the development and protection of Hunan agricultural produce and raises its countermeasures from the angles of publicity, administrative functions, development and application, regional brands.

关 键 词：农产品地理标志 品牌效应:农产品竞争力 湖南 

分 类 号：F304.3[经济管理—产业经济]