北京非传统旅游资源市场特征的实证研究——基于外国游客消费行为的调研  

An Case Study on Market Features of the Nontraditional Tourism Resource in Beijing——Based on Surveys of Foreign Tourists' Consumption Behaviors

作　　者：戴斌 胡家镜[2] 刘祥艳[2] 曲小毅[2] 

机构地区：[1]国家旅游局中国旅游研究院,北京100740 [2]北京第二外国语学院旅游管理学院,北京100024

出　　处：《华侨大学学报（哲学社会科学版）》2008年第3期63-70,共8页Journal of Huaqiao University(Philosophy & Social Sciences)

基　　金：北京市社科规划"十一五"重点项目(06BJBJG054)

摘　　要：随着休闲旅游时代的到来,非传统旅游资源已经成为旅游产业化成长的新兴支撑要素。通过对来京旅游的外国游客的问卷调查,量化分析了外国游客对北京非传统旅游资源的认知参与程度、消费行为特征、满意度及消费趋势,得出了非传统旅游资源对北京旅游业的持续、平衡发展具有重要意义。通过四分图模型,提出了北京非传统旅游资源的发展建议。With the coming era of leisure tourism, the nontraditional tourism resource has become an emerging supporting element for tourism industrialization. Through our questionnaires to foreign tourists in Beijing, this paper did a quantitative analysis about their cognizing participation, consumption behaviors, satisfactoriness and consumption trend to the nontraditional tourism market. We conclude that the nontraditional tourism resource is of important significance to the sustainable and balanced development of tourism industry in Beijing. Besides, with a four-quadrant diagram, this paper puts forward some suggestions for the development of the nontraditional tourism resource in Beijing.

关 键 词：非传统旅游资源 消费特征 认知特征 交叉分析 

分 类 号：F592.7[经济管理—旅游管理]