蓝海战略及其对竞争情报工作的启示  

The Blue Ocean Strategy and Its Enlightenment to the Competitive Intelligence Work

作　　者：刘健辉[1] 汪社教[1] 李强[1] 

机构地区：[1]解放军理工大学图书馆,江苏南京10007

出　　处：《科技情报开发与经济》2008年第24期98-99,共2页Sci-Tech Information Development & Economy

摘　　要：从竞争情报的角度探讨了"蓝海战略"及其对竞争情报工作的启示,指出"蓝海战略"开启了竞争情报工作的新思维,给竞争情报工作注入了新理念,提供了新的方法论指导。From the angle of competition intelligence, this paper probes into the Blue Ocean Strategy and its enlightenment to the competitive intelligence work, points out that the Blue Ocean Strategy starts the new thoughts for the competitive intelligence work and introduces the new ideas into the competitive intelligence work, and puts forward the new methodology guidance.

关 键 词：蓝海战略 竞争情报 竞争战略 

分 类 号：G350[文化科学—情报学]