烟草商标防范抢注与国际布局研究  

Study on Preventing Trademark Registered and the International Distribution of Tobacco

作　　者：胡峰[1] 唐海燕[2] 关涛[3] 

机构地区：[1]浙江大学公共管理学院,浙江杭州310018 [2]上海立信会计学院院长办公室,上海2016202 [3]华东师范大学商学院,上海200062

出　　处：《科学．经济．社会》2008年第3期101-105,共5页Science Economy Society

基　　金：中国法学会部级法学研究课题(基金编号:D08024);国家知识产权局软科学研究计划项目(基金编号:06-11)

摘　　要：烟草企业的商标是品牌战略的核心要素之一,具有宣传上的巨大经济价值。由于常规宣传途径的受限,烟草企业难以拓展自己的企业形象。更严重的是,商标抢注已经成为一些国外企业的所谓"反倾销"手段,某些国外企业通过在其境内注册中国品牌的商标来制造贸易壁垒,以此阻挡中国企业进军国际市场。其应对措施包括:继续巩固我国烟草企业在国内的优势地位,加强国际注册,实现全球布局,多渠道联动解决商标被恶意抢注问题,开展防御注册,打造监测体系。The tobacco company＇s trademark is one of the core elements to the brand strategy , and has an enormous economic value in its＇ propaganda activities. Because of the limited conventional means of publicity, the tobacco companies are difficult to expand its corporate image. More seriously, trademarks which belong to Chinese brands registered by foreign enterprises have become some of the so - called ＂anti - dumping＂ measures adopted by some foreign enterprises, so they can create trade barriers to stop the Chinese enterprises enter into the international market. Our measures responding to this phenomenon include： continue to consolidate tobacco companies＇ dominant position in our country and strengthen the international registration; reach to global distribution and multi -channel interaction to solute malicious registered trademarks; develop defended register, create monitoring system.

关 键 词：烟草商标 防范抢注 国际布局 

分 类 号：D923.43[政治法律—民商法学]