新疆特色旅游产品消费行为分异研究  

Differentiation in terms of consuming behavior of special interest tourism products in Xinjiang

作　　者：王冬萍[1] 

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《干旱区地理》2008年第5期794-798,共5页Arid Land Geography

基　　金：新疆维吾尔自治区高校科研计划重点项目(XJEDU2007129);新疆财经大学校级基金课题([2007]号)联合资助

摘　　要：现代旅游活动日益强调休闲性、参与性与体验性,新疆具有丰富的符合旅游消费趋势的特色旅游产品,但不同背景的游客对新疆旅游产品的需求存在分异状况,这是一个值得特别关注的问题。以市场调研为基础,分析国内游客对新疆特色旅游产品的消费特征及趋势,得出一些结论并提出相应的市场开发建议。Great attention was paid to leisure, participation and experience in modern tourism activities. Xinjiang is rich in special interest tourism products that were in line with tourism consumption trends. The behavior differentiation in terms of consumption of tourism products deserves special concern. Based on market survey, the characteristics and trend of domestic tourist consuming behavior of Xinjiang special interest tourism were analyzed, countermeasures for tourism market development were also put forward. The results showed that： （1） domestic tourists to Xinjiang mainly are young and middle-aged persons of 20 to 49 years old, belong to the middle and high-income groups, and they have experienced many trips in the past few years; （2） differentiation analysis showed that consumer behavior varies significantly with different region, occupation and age of tourists, particularly in the ＂expectation of the tourism projects in the future＂ there has more differences ; （3） tourists have more recognition on the existing traditional tourism projects of Xinjiang, it shows that the representative images, such as ＂ the desert, the Silk Road, the folklore, nature scene＂ have gained popular support; （4） for the future expectations, more tourists will be interested in the ＂participative, stimulating＂ tourism projects, such as self-driving tour, special adventure tourism, desert tourism, etc.

关 键 词：国内游客 特色旅游项目 消费行为 新疆 

分 类 号：F592.7[经济管理—旅游管理]