从“我选择，我喜欢”到“永不止步”——安踏品牌成长之路  

From"I Choose What I like"to"Keep Moving"——Growth Story of the Anta Brand

作　　者：秋竹[1] 

机构地区：[1]《环球体育市场》记者

出　　处：《环球体育市场》2008年第1期48-51,共4页Global Sport Market

摘　　要：2007年对于安踏来说,是具有里程碑意义的重要一年。7月10日,安踏体育用品有限公司在香港成功上市,发行规模逾35亿港元,创造了中国体育用品行业市盈率及融资金额最高纪录。8月,安踏正式冠名签约中国男女排球联赛、中国男女排球锦标赛、中国男女排球大奖赛等六项排球赛事,成为国内第一家冠名大型顶级赛事的体育品牌;10月,安踏与休斯顿火箭队达成战略合作伙伴，Since the establishment in 1994,ANTA Sports Products Limited has won honors such as'Chinese Famous Trademark','Chinese Famous Brand Products','Chinese Quality products exempted from inspection'.It has secured a leading industry position with its status as No.1 in terms of composite occupancy rate in sneaker market for six consecutive years.Known as the engine of Chinese leagues, ANTA has long sponsored CBA,China Table Tennis Super League,and China Volleyball Leagues.On July 10th,2007, ANTA was listed on the Main Board of Hong Kong Stock Exchange and created a record high of PE in Chinese sporting goods industry and also a world record high of IPO financing,with its share price grew by 42% on the first trading day.Its market value was over HK(?)20.9 billion 15 days after its listing,ranking the fifth among sports products brands in the world.On September 12,2007,its financial report showed that the turnover of the first half of the year increased more than 200% over the same period one year earlier.

关 键 词：品牌成长 排球联赛 战略合作伙伴 休斯顿火箭队 体育用品 行业市盈率 发行规模 体育品牌 

分 类 号：G842[文化科学—体育训练] F272.3[文化科学—体育学]