基于系统动力学的房地产营销长鞭效应研究  

Based on the Dynamics of the Bullwhip Effect on the Real Estate Marketing

作　　者：王蕾[1] 江雪[1] 

机构地区：[1]桂林工学院土木系

出　　处：《中国市场》2008年第36期40-41,共2页China Market

摘　　要：结合我国房地产业发展现状,本文从需求预测偏差、价格波动和房地产开发的价值链5个方面论述了房地产营销长鞭效应的成因,探讨了对房地产营销长鞭效应进行预警和调控的理论分析与措施。With the status quo of China＇s real estate development, the paper deviation from the forecast demand, price volatility and real estate development of the value chain, such as three real estate marketing discusses the causes of the bullwhip effect on the real estate marketing bullwhip effect early warning and control the theoretical analysis and measures.

关 键 词：房地产营销 长鞭效应 系统动力学 

分 类 号：F293.3[经济管理—国民经济]