青海服务营销的薄弱点及营销路径  

The Weak Point and Marketing Path of Qinghai Service Marketing

作　　者：马学梅[1] 

机构地区：[1]青海大学财经学院,青海西宁810001

出　　处：《青海师范大学学报（哲学社会科学版）》2008年第4期23-26,共4页Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)

摘　　要：青海服务业已进入全面、多样化的时代,要想在市场竞争中不断地谋求发展,青海服务企业要做整体努力,灵活运用现代营销理念、策略来解决青海服务营销中存在的问题,谋求青海服务经济的发展。本文旨在对青海服务营销中的薄弱点进行分析研究,结合青海服务企业在开展服务营销时所面临的问题,有针对性地提出解决路径和对策。The Qinghai service industry has entered the era of comprehensive and diverse. To keep the competition in seeking development, service enterprises should subject to the overall efforts, flexibility in the use of modem marketing concepts and strategies to solve the problems that in Qinghai service marketing, in order to develop the economic of Qinghai services. The article seeks to research the weak point of Qinghai marketing status, combination of the Qinghai marketing services to enterprises in the problems faced by, target - oriented proposes the marketing path and countermeasures.

关 键 词：青海服务营销 营销薄弱点 营销路径 

分 类 号：F127[经济管理—世界经济]