生态旅游景区游客满意度实证研究——以张家界国家森林公园为例  

Empirical Research on Visitors' Satisfaction with Ecotourism Attraction——Case Study on Zhangjiajie National Forest Park

作　　者：李晶博[1] 钟永德[1] 王怀採[1] 

机构地区：[1]中南林业科技大学,湖南长沙410004

出　　处：《北京工商大学学报（社会科学版）》2008年第5期93-98,共6页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

基　　金：湖南省软科学基金:生态旅游资源承载力管理模型的研究(04ZH3089);中南林业科技大学青年科学研究基金资助(07QZ001);湖南省张家界国家森林公园科普教育基地规划委托项目

摘　　要：文章对我国有代表性的生态旅游景区——张家界国家森林公园游客满意度进行实证调查,从游客的个人特性、游览动机、游客对公园的预期想法与实际体验进行研究,并结合重要程度分析法与SWOT构建游客期望与满意度矩阵表。研究发现:游客个体特性不同,其游憩动机有所差异;游客的游憩动机与行前期望相关性显著;从期望与满意度矩阵表得知,张家界国家森林公园拥有机会因子14项,优势因子3项,弱点因子11项和挑战因子6项,表明张家界国家森林公园游客整体满意度一般。This paper carries out an empirical research on visitors＇ satisfaction with Zhangjiajie National Forest Park, a typical ecotourism attraction in China. It studies visitors＇ individual characteristics, travel motivation, expectation and real experience. It constructs a matrix between visitors＇ expectation and satisfaction based on a combination of Importance Analysis method and SWOT. The research finds that travel motivation varies due to the difference in visitors＇ individual characteristics, that there is a prominent relationship between travel motivation and expectation, and that from the matrix between visitors＇ expectation and satisfaction, Zhangjiajie National Forest Park has 14 opportunity factors, 3 strength factors, 11 weakness factors and 6 challenge factors, which indicates that the overall visitors＇ satisfaction with Zhangjiajie National Forest Park is only at an average level.

关 键 词：生态旅游 游客满意度 游客动机 重要程度分析法 

分 类 号：F590.2[经济管理—旅游管理]