BASS模型扩展及其在IPTV发展中的应用  

BASS Model and Its Expansion in the Development of IPTV

作　　者：叶利生[1] 

机构地区：[1]北京邮电大学,北京100876

出　　处：《电信科学》2008年第9期88-92,共5页Telecommunications Science

摘　　要：BASS模型在通信产品扩散研究中有着广泛的应用。本文通过对相关理论和研究成果的分析,首次将影响产品扩散的5种常见因素融入到BASS基本模型中,得到扩展的BASS模型函数形式,并对各类因素的影响效果进行分析,最后以某地IPTV产品扩散为例对扩展模型进行检验。BASS model is an important method of the application of the product diffusion, and various expanding models have also provided great convenience in today＇s economic analysis and forecast. Through the introduction of the relative theory and research, this article gets the expanded function form of the BASS model with joining five common factors influencing product diffusion in BASS basic model for the first time, and analyses the effects of various factors. Finally, the article tests the expanded model as an example of the diffusion of IPTV product at some place.

关 键 词：BASS模块 产品扩散 IPTV 

分 类 号：TN949.291[电子电信—信号与信息处理] TE341[电子电信—信息与通信工程]