大众传媒对院士科学传播行为的影响分析  

An Analysis of the Impact of Mass Media on Science Communication Conducted by Academicians

作　　者：詹正茂[1] 舒志彪[1] 

机构地区：[1]中国科学院中国科学传播研究所,北京100190

出　　处：《华中科技大学学报（社会科学版）》2008年第5期63-67,共5页Journal of Huazhong University of Science and Technology(Social Science Edition)

摘　　要：通过对我国257名中国科学院院士和中国工程院院士的调查,发现院士对大众传媒的影响力评价较高,而对其公信力评价较低。进一步的分析显示,院士利用大众传媒开展科学传播活动的倾向与其对大众传媒影响力和公信力的评价成正相关关系,院士对大众传媒公信力的较低评价影响了其利用大众传媒参与科学传播的实际行为。A survey of 257 academicians of Chinese Academy of Science and Chinese Academy of Engineering shows that they think highly of the impact of mass media but think poorly of its credibility. Further study shows that there is a positive correlation between the tendency for academicians to using mass media to conduct science communication and their evaluation on mass media＇ s impact and credibility. Additionally, the academicians＇ negative opinion about the media＇ s credibility will influence their actual use of mass media for science communication.

关 键 词：科学传播 大众传媒 影响力 公信力 

分 类 号：G212[文化科学—新闻学]