基于用户体验的搜索引擎有效性评估研究  

Evaluation of Search Engine Effectiveness Based on User Experience

作　　者：徐意能[1] 陈硕[1] 

机构地区：[1]浙江大学心理与行为科学系,杭州310028

出　　处：《人类工效学》2008年第3期9-12,F0003,共5页Chinese Journal of Ergonomics

基　　金：国家基础科学人才培养基金(J0630760);浙江省教育厅基金(3520070212)

摘　　要：Forrester研究公司提供了5279名用户基于11个用户体验评价指标对4种搜索引擎进行有效性评价的结果,应用探索性因素分析法研究其内在影响因素。结果表明:①搜索引擎有效性的用户体验包含两个主要维度:内容准确性和内容直接性,是对11个评价指标的有效综合;文献综述结果表明,两个维度的用户体验具有相应的用户行为模式支持;②以内容准确性和内容直接性为评价指标对4种主流搜索引擎进行用户体验评估,评估结果与搜索引擎特征以及第三方评估结果相一致,并能有效解释搜索引擎特征与用户体验之间的关系。Forrester Research Inc. provided an evaluation result on search engine effectiveness, which included the marks of 4 search engines given by 5, 279 users based on 11 evaluation items. Exploratory factor analysis was used to find the structure of the evaluation data. The results show that ： （1） Contents accuracy and contents accessibility are two main factors of user experience on search engine effectiveness, which was consistent with reported user be- havior patterns ; （2） The two obtained factors were used to evaluate the user experience on search effectiveness of top 4 search engines; the evaluation results are highly relative to the search engine feature and the 3rd party evaluation results, and the two factors are also a bond between the search engine feature and the user experience.

关 键 词：搜索引擎 有效性 用户体验 因素分析 网站导航 

分 类 号：TP391.4[自动化与计算机技术—计算机应用技术] B849[自动化与计算机技术—计算机科学与技术]