试析休闲理念下的乡村旅游  

Analysis on Rural Tourism Under the Notion of Leisure

作　　者：李洪波[1] 

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《北京第二外国语学院学报》2008年第9期18-23,共6页Journal of Beijing International Studies University

基　　金：福建省社会科学规划课题(2007B029)

摘　　要：休闲是乡村旅游的主要功能,乡村旅游不能与现行的大众旅游以同样的方式来进行开发和运作。本文对我国目前的乡村旅游提出了批评意见,在此基础上,从乡村旅游资源、利益主体及规模、乡村旅游市场营销和当地政府政策等方面分析了休闲理念下的乡村旅游。The paper argues that leisure is the most important function that the rural tourism should bear, that rural tourism can not be operated as the standarded, packaged mass tourism. Some eriticising on present situation of rural tourism in China has been supplied. And from the aspects of rural tourist resources, stakeholders and tourism scale, marketing rural tourism and the policies of local government, the rural tourism under the notion of leisure has been analysed.

关 键 词：乡村旅游 乡村聚落 乡村意象 休闲理念 

分 类 号：F59[经济管理—旅游管理]