大众传播媒介对农民参与体育健身活动的影响  

A Study on the Influence of Mass Media on the Sports Activities of Farmers

作　　者：高爱民[1] 谭延敏[2] 张铁明[2] 董启林[2] 

机构地区：[1]河北科技师范学院体育系,河北秦皇岛066004 [2]邯郸学院体育系,河北邯郸056005

出　　处：《河北科技师范学院学报（社会科学版）》2008年第3期51-54,共4页Journal of Hebei Normal University of Science & Technology(Social Sciences)

摘　　要：从农民参与体育活动的特点入手,分析大众传播媒介的体育传播对农民参与体育态度与行为、农民与体育活动之间的社会距离、农民参与体育健身活动社会覆盖面、农民体育娱乐与生活方式、农村精神文明建设与农村体育产业发展等方面的影响。显示了大众传播媒介在经济飞速发展的农村领域、在促进农民参与体育健身活动过程中的独特魅力。Starting with the characteristics of farmers＇ participating sports activities, the effects of sports transmission of mass media on sports attitudes and behavior, the social distance between farmers and sports activities, the social coverage of farmers＇ participating physical fitness activities, the mode of farmers＇ sports recreation and life, the construction of rural cultural and ideological progress, and the development of rural sports industry are analyzed in this paper. In this way, the particular appeal of mass media in the fast-developing rural area, and in the process of promoting the process of farmers＇ participating physical fitness activities can be shown.

关 键 词：大众传媒 农民 体育健身 影响 

分 类 号：G812[文化科学—体育学]