影视剧对旅游的促销效果分析  

Analysis of the Promotion Effect of Movies

作　　者：吴丽云[1] 方兰[1] 

机构地区：[1]北京交通职业技术学院管理系,北京市102200

出　　处：《江西科技师范学院学报》2008年第4期35-38,共4页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：随着我国电影电视事业的发展,影视剧对旅游的拉动作用也越来越明显,成为景区旅游促销的一种有效方式。本文对影视剧促销的特点进行阐述,在此基础上,通过实证调查的方式,分析了铁岭龙泉山庄借《刘老根新传》促销的效果,证实了影视剧对旅游的促销效果。With the development of China＇s film industry, the pulling effect which a movie has on a scenic spot becomes more clearer. A movie can be an efficient promotion mode in scenic spots. This article discusses the characteristics of movie promotion. Based on the the discussion, the author makes an investigation, analyses the promotion effect of New Story of Laogen Liu, and then puts forward a new promotion mode of scenic spots.

关 键 词：影视剧 促销特点 实证分析 

分 类 号：F592.3[经济管理—旅游管理]