论黑龙江省会展业发展现状、趋势与会展人才的培养  

On Current Situation and Trend of Exhibition Industry in Heilongjiang and Cultivation of Exhibition Talents

作　　者：于湛波[1] 付宪杰[1] 

机构地区：[1]黑龙江东方学院,黑龙江哈尔滨150086

出　　处：《商业经济》2008年第10期12-13,20,共3页Business & Economy

基　　金：黑龙江省教育科学"十一五"规划课题"黑龙江民办高校可持续发展战略研究"〈批准号HGG234〉成果之一)

摘　　要：会展业作为黑龙江省经济发展中一个新的经济增长点,其发展态势和方向正在引起各界人士的关注。目前影响黑龙江省会展业进一步发展的突出问题是品牌展会数量少、影响力小、经济效益较低,特别是会展组织、策划、管理人才的严重匮乏,已成为黑龙江省会展业可持续发展的"瓶颈"。黑龙江省会展业做大做强还有赖于政府重视扶持,会展业发展应走向品牌化、市场化、专业化道路。高校和相关培训机构应抓住这一机遇加强对专业人才的培养培训。The developing trend and direction of exhibition industry, as a new economic growth point in Heilongjiang, is attracting the attention from all walks of life. Now the main problems influencing its further development are insufficient in quantity of brand exhibi- tion, small in influence, low in economic efficiency, especially, seriously scarce in exhibition organization, planning, and management talents, which become a ＂bottle neck＂ restraining the sustainable development of Heilongjiang exhibition industry. To make it bigger and stronger depends uponthe support from the government, brand orientation, marketization and specialization. Hence, the colleges and relerant training institutions should take the opportunity to develop corresponding professional talents.

关 键 词：会展业 发展现状 人才培养 

分 类 号：F293.1[经济管理—国民经济]