网上商品包装设计研究  

Research on Packaging Design for Internet Market

作　　者：谢崇桥[1] 

机构地区：[1]北京联合大学师范学院,北京100011

出　　处：《包装工程》2008年第10期191-194,共4页Packaging Engineering

摘　　要：网络市场具有不同于传统销售模式的市场环境,给网上商品的包装设计提出了一些新要求。但目前网上商品包装的功能还没有引起足够的重视,也缺乏专门为网上商品设计的包装。然而,为网上商品设计专门的包装不仅有利于满足网络消费者的需要,也能够有效促进网络市场的发展。Comparing with the traditional market, the Internet market has its special condition. For the new condition, goods on the Internet market have new packaging requirements. But the merchants haven＇t yet known the new change clearly, so that they paid less attention to the package of goods on the Internet. However, packaging design for goods on the internet becomes more and more important because it can meet the needs of the consumers and then promotes the Internet market as a result.

关 键 词：网络购物 网上商品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]