推进包装品牌战略,打造中国包装行业的品牌优势  

Advancing Packaging Brand Strategy and Making Brand Advantage of Chinese Packaging Industry

作　　者：王润球[1] 吴智慧[1] 刘素君[1] 

机构地区：[1]湖南工业大学,株洲412008

出　　处：《包装工程》2008年第10期220-222,共3页Packaging Engineering

基　　金：中国包装总公司2005~2007年度软课题(05zbkjc013)

摘　　要：阐述了包装品牌是体现包装工业发展水平的重要标志,是提高包装企业竞争能力的重要手段,是推动包装产业发展的重要途径。加快推进包装品牌战略,努力打造中国包装行业的品牌优势,是中国包装行业在国际市场竞争进入品牌竞争时代之后的必然选择。Packaging brand is the important sign that embody the development level of packaging industry, the important means that improve packaging enterprise＇s competitiveness, and the important way that drive packaging industry＇s development. Acceleration of pushing forward the packing brand strategy and taking great efforts to create the brand advantage of Chinese packaging industry are the necessary choices of Chinese packaging industry in the brand competing era. For this purpose, the coordination mechanism of pushing forward the packaging industry brand strategy must been built.

关 键 词：包装行业 品牌战略 品牌优势 

分 类 号：TB489[一般工业技术—包装工程]