气象短信业务在“一起玩吧”模式下的运营  

Management of Meteorological Cell-phone Messages Based on "Enjoy Together Bar" Pattern

作　　者：俞宙[1] 

机构地区：[1]广东省气象科技服务中心,广东广州510080

出　　处：《气象研究与应用》2008年第3期68-69,76,共3页Journal of Meteorological Research and Application

摘　　要：对移动一起玩吧网络平台以及该平台运营的气象短信业务进行介绍,总结2007年一起玩吧模式下气象短信业务的推广方式以及带来的效益,引出一起玩吧气象短信用户到期面临的挽留问题以及解决办法。最后对未来一起玩吧模式下气象短信业务的发展方向进行展望,提出新业务构思。Through introducing ＂Enjoy Together Bar＂ pattern of Chinamobile Company and its management of meteorological cell-phone messages, the economic benefits of meteorological cell-phone messages based on this pattern was concluded. Then aiming at the expiring users, contract extension was discussed and some original ideas of meteorological cell-phone messages development for the future were given.

关 键 词：气象短信 KPI业务 一起玩吧 

分 类 号：P49[天文地球—大气科学及气象学]