在农业产业化经营中实施品牌战略的研究  

Study on Actualizing Brand Strategy in Agricultural Industrialization Management

作　　者：吴林风[1] 

机构地区：[1]辽宁农业展览馆,沈阳110161

出　　处：《农业科技与装备》2008年第5期63-65,共3页Agricultural Science & Technology and Equipment

摘　　要：阐述在农业产业化经营中实施品牌战略的重要性、紧迫性,指出辽宁省农产品品牌发展现状及品牌创建中存在的主要问题,提出加快实施品牌战略的有效措施,以提升辽宁农业产业化经营水平,增加农民收入。This paper states the importance and urgency of the brand strategy in agricultural industrialization, points out the current state and the problems of brand development in Liaoning Province, and puts forward effective measures to actualize brand strategy. By doing this, the management level of agricultural industrialization and farmers＇ income would be improved.

关 键 词：农业经济 农业产业化 品牌战略 现状 问题 措施 

分 类 号：F323[经济管理—产业经济]