长沙市农家乐旅游营销模式选择  

Marketing Pattern Selection of "Happy Farmhouse Traveling" Tourism in Changsha

作　　者：肖文金[1] 

机构地区：[1]湖南商学院工商管理学院,湖南长沙410205

出　　处：《中南林业科技大学学报（社会科学版）》2008年第5期54-56,114,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省教育厅资助项目:湖南省农业产品区域品牌建设研究(编号07C417)

摘　　要：长沙市农家乐旅游发展迅速,但尚处于起步阶段,存在诸多问题与缺陷,需进一步发展和完善。分析农家乐旅游发展的特点以及长沙市农家乐旅游营销的现状,发现体验式营销是长沙市农家乐旅游发展的最佳营销模式,而政府、企业和社会各界都应该积极参与,各司其责才能很好地实施体验式营销模式,发展农家乐旅游产业。＂Happy farmhouse＂ tourism in Changsha grows fast, but it has a great deal of problems and defects at the beginning, which requires further development and perfection. Through analyzing the characteristic and current situation of ＂Joyful farmhouse＂ tourism marketing in Changsha, this paper discovers that the marketing pattern of ＂Joyful farmhouse＂ tourism in Changsha is experiencing type marketing. And it proposes the related countermeasures of this marketing pattern implementation.

关 键 词：农家乐旅游 营销模式 对策 

分 类 号：F590.7[经济管理—旅游管理]