互联网技术下农产品的网络营销  

Network Sales of Farm Produces Based on Internet Technology

作　　者：綦卫平[1] 王新艳[1] 

机构地区：[1]临沂师范学院图书馆,山东临沂276005

出　　处：《农业图书情报学刊》2008年第10期130-132,167,共4页Journal of Library and Information Sciences in Agriculture

摘　　要：随着互联网技术的高速发展,网络市场被众多农产品销售商看好,网络营销已经成为农产品营销的重要途径。文章在解读了网络营销的内涵和优势的基础上,分析了"三农"在农产品网络营销中的先天不足,确定了农产品网络营销的主体定位和客体定位,并提出了农产品网络营销的相应对策。With the development of Internet technology at high speed, network market is favorable to many salesmen of farm produces, and the network sales have been an important way of the sales of farm produces. In this article, on the basis of reading and understanding the intension and superiority of network sales, the congenital shortcoming of ＂three fanning factor＇ s＂ network sales of farm produces were analyzed, and main body＇ s definite position and the functional definite position of network sales of farm produces were ascertained, and the corresponding countermeasures of network sales of farm produces were put forward.

关 键 词：网络营销 营销定位 农产品 对策 

分 类 号：F304.3[经济管理—产业经济] F713.36