基于4C营销理论的定制式个人数字图书馆构建原则  

Constructive Principles of Customer Oriented Digital Library Base on Marketing Theory of 4C

作　　者：林莉芸[1] 段述明[1] 

机构地区：[1]重庆工学院图书馆,重庆400050

出　　处：《农业图书情报学刊》2008年第10期148-150,共3页Journal of Library and Information Sciences in Agriculture

摘　　要：随着个人数字图书馆构建实践的发展,在当前信息环境中自建式个人数字图书馆面临的困难越发凸现。为扩大个人数字图书馆的服务范围,充分发挥其个性化信息服务的优势,本文在借鉴4C营销理论的基础上提出定制式个人数字图书馆的构建原则。With the development of personal digital library, it is obvious that personal digital library which constructed by him- self confronts the more difficulties under the information surrounding. This article proposes the constructive principles for customer oriented digital library base on Marketing Theory of 4C to enlarge the service range of digital library and to make full use of its advantages for personal information service.

关 键 词：4C营销理论 定制式个人数字图书馆 构建 

分 类 号：G250[文化科学—图书馆学]