区域文化资源向旅游产品转化的研究——桂林旅游演艺产品的创新发展  

Study on the Transformation from Regional Culture Resources to Tourism Products

作　　者：杨艺[1] 

机构地区：[1]桂林工学院旅游学院,广西桂林541004

出　　处：《安徽农业科学》2008年第27期11902-11904,共3页Journal of Anhui Agricultural Sciences

摘　　要：旅游演艺产品是我国旅游产市场的新型产品类型,它将演艺活动与旅游活动对接,以地方性文化资源为表现内容,二度创作成为大众化的旅游消费产品。桂林的旅游演艺产品市场具有典型性,从90年代初期至今的实践探索中,在产品创意、市场定位、企业化经营等方面获得了成功,但在产品艺术性与商业性的结合,市场运作的产业化规划及品牌战略等方面仍有待完善。Tourism performing products is a new type of products in tourism markets in China.It connects performance activities and tourism activities and takes local culture resources as the performance content.Its second creation becomes the popular tourism consumption products.The tourism performing products markets of Guilin have typicality.Guilin has succeeded in the aspects of the product idea,market orientation,the enterprise-like operation and so on in the practice and exploration from early 1990s till now.But the combination of the product artistry with,the industrialization planning and the brand strategy of market operation still need be perfected and strengthened.

关 键 词：文化资源 旅游演艺产品 文化产业 

分 类 号：F590.3[经济管理—旅游管理]