万佛山旅游发展SWOT分析及对策  

THE SWOT ANALYSIS AND MEASURES OF DEVELOPING WANFUSHAN TOURISM

作　　者：熊建安[1,2] 汤礼莎[1] 莫靖龙[1] 

机构地区：[1]湖南师范大学资源与环境科学学院,湖南长沙410081 [2]湖南省地质环境监测总站,湖南长沙410007

出　　处：《云南地理环境研究》2008年第5期99-102,64,共5页Yunnan Geographic Environment Research

基　　金：万佛山世界自然遗产申报课题资助

摘　　要：通过对万佛山风景名胜区的旅游资源进行SWOT分析,对其优势、劣势、机会和威胁进行深入研究,构造万佛山旅游发展SWOT战略分析矩阵,并在此基础上提出发展万佛山旅游业的对策,对策有3方面:其一,打造丹霞景观与侗族风情相融合的特色旅游品牌;其二,打造万佛山、崀山、丹霞山"红石"神韵的组合旅游精品;其三,打造具有红色历史底蕴的生态旅游线路。The strengths, weaknesses, opportunities and threats （SWOT） in Scenic Spots and Historic Sites of Wanfushan were made a deep study based on SWOT analysis of its tourism resources, constructing its SWOT strategic analyse matrix and the developing measures were put forward. The measures include three aspect： firstly, constructing Characteristic tourism brand of combining Danxia landscape with Dong ethnic folklore; secondly, constructing combined tourism brand of ＂red stone＂ verve with Wanfushan, Langshan and Danxiashan; thirdly, constructing ecological tour route with red diachronic foundation.

关 键 词：SWOT分析 SWOT战略分析矩阵 旅游发展 万佛山 

分 类 号：F592[经济管理—旅游管理]