面向绿色设计的产品客户群细分  

Green Design Oriented Customer Clustering

作　　者：张雷[1] 黄海鸿[1] 陈清[1] 杨德军[1] 

机构地区：[1]合肥工业大学机械与汽车工程学院,合肥230009

出　　处：《机械设计与研究》2008年第5期10-14,共5页Machine Design And Research

基　　金：国家科技支撑计划资助项目(2006BAF02A02);合肥工业大学科学研究基金资助项目(070206F)

摘　　要：分析了产品全生命周期客户绿色需求特点,提出了绿色产品客户群细分方法。通过联合分析法获取客户个体的绿色需求偏好,利用系统聚类法对离散的客户个体按绿色需求偏好进行客户群聚类,实现了绿色产品客户群的细分。以面向绿色设计的豆浆机产品客户群细分为例,验证了该方法。According to the customer environment requirements, the characteristic of product life-cycle is analyzed. A method to cluster customers for green design is proposed. Conjoint Analysis is used to obtain individual customer＇s environment requirements and system-clustering method is used to cluster customers in accordance with their environment requirements preference. Thus the green product customer clustering is realized. Green design oriented customer clustering of soybean milk maker is illustrated to exemplify the method.

关 键 词：绿色设计 客户需求 聚类 

分 类 号：TH122[机械工程—机械设计及理论] TH11