天柱山景区旅游商品开发中存在的问题与对策  

The Problems and Countermeasures of Tourism Product Development in Tianzhu Mountain Area

作　　者：张鹏顺[1] 吴何珍[1] 杨晓惠[1] 

机构地区：[1]安庆职业技术学院,安徽安庆246003

出　　处：《安徽农业科学》2008年第28期12441-12443,共3页Journal of Anhui Agricultural Sciences

基　　金：安徽省教育厅人文社科项目(2007sk352)

摘　　要：旅游商品开发对满足游客的购买需求和促进旅游目的地的发展都有重要意义。天柱山景区旅游商品存在政府开发重视不够、规模过小、经营主体混乱、开发深度不够、缺乏艺术性和地方文化特色等问题。可从以项目带动投资、建立游憩商业(RBD)、形成产业链和产业集群、突出艺术性和地方性等四方面入手,促进天柱山景区的旅游商品发展。Tourism product development has important significance on meeting the purchasing needs of tourists and promoting the development of tourism destination. There were ninny problems existed in tourist commodities in Tianzhu Mountain area, such as govemment paying insufficient attention to the development、rather small scale,the management subject confusion.inadequate depth of development,the deficiency of artistry and the characteristics of local culture. It was suggested to promote tourism commodity development in Tianzhu Mountain area from depending on the project to promote investment, establishment of recreational business district （RBD）, forming the industrial chain and industrial clusters, highlighting the artistry and local culture ete four approach.

关 键 词：旅游商品 天柱山 问题 对策 

分 类 号：F590.8[经济管理—旅游管理]