医院危机管理中的媒体应对策略  

Coping strategies to media on hospital crisis management

作　　者：孟华[1] 徐卫国[1] 

机构地区：[1]上海交通大学医学院附属新华医院,上海市控江路1665号200092

出　　处：《中国医院》2008年第11期66-68,共3页Chinese Hospitals

摘　　要：现代医院危机管理是我国医院管理中最为薄弱的环节之一。在医院危机过程中,媒体对医院的影响又至关重要。阐述了医院危机管理的涵义及危机周期的基础上,分别提出了各个时期的媒体应对策略。希望医院能建立相应的危机应对机制,巧妙地应对媒体。Modern hospital crisis management is one of the weakest processes in hospital management in China. Media has an extremely important impact in hospital crisis management. Based on analyzing hospital crisis management concept and the crisis cycles, coping strategies to media were discussed in various processes. Itospital crisis management mechanism was considered to be established to cope with media smoothly.

关 键 词：危机管理 媒体 议程设置 医院 

分 类 号：R563.1[医药卫生—呼吸系统] R197.32[医药卫生—内科学]