湖南入境旅游市场开发新探——基于亲景度与市场份额分析  

Research on Developing Inbound Tourism in Hunan Based on Preference Scale and Marketing Share Analysis

作　　者：陈宁英[1] 张河清[1] 喻彩霞[1] 

机构地区：[1]湘潭大学管理学院,湖南湘潭411105

出　　处：《南华大学学报（社会科学版）》2008年第5期24-27,共4页Journal of University of South China(Social Science Edition)

基　　金：湘潭大学博士与博士后专项经费项目(编号:07g106013)

摘　　要：随着旅游需求的不断增长,入境旅游已成为旅游业关注的重要内容。在分析湖南入境旅游市场现状基础上,通过引入亲景度与市场份额分析法进一步探讨了12个主要客源国市场特征,并提出开拓湖南入境旅游市场的相应对策。Inbound tourism,has become an important part of tourism research. After reviewing the state quo of inbound tourism market in Hunan province and further analyzing its market characteristics of twelve inbound tourism countries by means of preference scale and market share analysis, this paper puts forward corresponding strategies for promoting Hunan inbound tourism.

关 键 词：亲景度 市场份额分析 湖南省 入境旅游市场 

分 类 号：F590[经济管理—旅游管理]