“两型社会”建设中长沙名牌战略的思考  

Strategic Thinking of Brand Development for Changsha in the Construction of the "Duel-model Society"

作　　者：朱海玲[1] 李明清[2] 石超 

机构地区：[1]湖南商学院,长沙410205 [2]湖南网络工程职业学院,长沙410004

出　　处：《湖南商学院学报》2008年第5期37-42,共6页Journal of Hunan Business College

基　　金：全国统计科研计划项目(项目编号:2007LY030);湖南省社科院基金项目(项目编号:0708zz13)

摘　　要：实施名牌战略是推动科学发展的内在要求,是引导企业参与市场竞争的迫切需要,可以促进企业发展壮大。实施名牌战略需要政府积极引导和大力推进,需要企业自主创建和延伸名牌,需要加大名牌发展力度。长沙在"两型社会"建设中应抓住机遇,致力于名牌战略建设,以便经济协调、可持续发展。The implementation of brand strategy is an inherent request for the improvement of scientific development as well as an urgent need for enterprises＇ participation in the worldwide competition. It may boost enterprises＇ development by way of both the positive guidance of the government and the brand name creation by the enterprises themselves. The city of Changsha should value the opportunity of the duel - model society construction to devote to the brand name establishment for the sake of economic coordination and sustainable development.

关 键 词：“两型社会” 长沙名牌 战略思考 

分 类 号：F127.64[经济管理—世界经济] F273.2