北京奥运消费的规模预测、目标取向与政策引导  

Beijing Olympic consumption scale prediction, target orientation and policy guidance

作　　者：杨明[1] 王新平[2] 周家婷[3] 

机构地区：[1]贵州师范大学体育学院,贵州贵阳550001 [2]河南大学体育学院,河南开封475001 [3]华侨大学体育学院,福建泉州362021

出　　处：《体育学刊》2008年第10期14-18,共5页Journal of Physical Education

基　　金：国家哲学社会科学基金项目(05BTY012)

摘　　要：探讨了奥运消费的内涵及类型,对于北京奥运消费形成消费热点,促进经济发展;促进人力资本增值,利于国民经济建设;提升区域经济产出,推进区域经济增长;产生乘数效应,刺激经济增长等进行论述。评估了北京奥运消费的规模,认为节约、勤俭办奥运是国家奥运消费的目标取向;共赢是企业奥运消费的目标取向;实现以人为本、和谐消费是个人奥运消费的目标取向,针对这些目标提出了不同的引导政策。The authors probed into the contents and types of Olympic consumption, and expatiated on the following issues： Beijing Olympic consumption forms hot consumption spots, boosts economic development, increases human capital value, facilitates national economy construction, promotes regional economic output, boosts regional economic growth, produces a multiplier effect, and stimulates economic growth. The authors evaluated Beijing Olympic consumption scale, and put forward the following opinions： frugal Olympic hosting is national Olympic consumption target orientation; co-winning is corporate Olympic consumption target orientation; realizing people orientated harmonious consumption is individual Olympic consumption target orientation, and set forth different guiding policies specifically for these targets.

关 键 词：体育经济 北京奥运会 消费规模 

分 类 号：G811.211[文化科学—体育学]