中小医药企业战略突围中的管理方式探索  

Exploration on management way of small and medium-sized pharmaceutical enterprises to break through

作　　者：杨赦[1] 

机构地区：[1]河南中医学院,河南郑州450008

出　　处：《中国医药导报》2008年第30期108-109,共2页China Medical Herald

摘　　要：目的:探索我国中小医药企业战略突围中的管理方式。方法:通过描述我国中小医药企业面临的现状,分析出其战略管理方式。结果:准确进行企业定位,学会整合战略资源,抓住第三终端是中小医药企业发展的重点。结论:采取正确的战略管理方式是中小医药企业突围的关键。Objective： To explore the management way of China＇s small and medium-sized pharmaceutical enterprises to break through. Methods： The description of China＇s small and medium-sized pharmaceutical enterprises were faced with the current situation and to analyze its strategic management. Results： The precise location for business, learning to integrate strategic resources, to seize the third terminal is small and medium-sized enterprise development, the focus of medicine. Conclusion： The right to take the strategic management of small and medium-sized pharmaceutical enterprises is the key to break through.

关 键 词：中小医药企业 战略 第三终端 

分 类 号：F426.7[经济管理—产业经济]