基于博弈论的中小企业战略管理研究  

A Study on Strategic Management of Medium and Small Enterprises Based On Theory of Games

作　　者：徐剑涛[1] 

机构地区：[1]东北电力大学科技产业处,吉林吉林132012

出　　处：《东北电力大学学报》2008年第5期24-28,共5页Journal of Northeast Electric Power University

摘　　要：本文根据中小企业的特点总结了中小企业面临的障碍,运用博弈论的模型分析了中小企业进入市场决策企业战略的博弈拓展模式,对中小企业的填补战略、替代战略、免费搭乘战略、威慑战略进行了深入细致的分析,使得中小企业对自身的发展目标及达到目标的途径和手段进行总体谋划。The paper summaries the obstacles facing the medium and small enterprises according to their characteristics and analyzes the games spreading pattern for he medium and small enterprises to enter market decision enterprise strategy by applying the mode of strategic management theory of games. The paper analyzes profoundly the filling-up strategy, substituted strategy and other strategies so that they can make general designs for their development goals, ways and means.

关 键 词：战略管理 博弈论 中小企业 

分 类 号：F224.32[经济管理—国民经济]