基于情景感知的移动商务产业链中合作协调及分配机制的研究  

M-Business Value Chain Research and Benefit Allocation Based on CAS

作　　者：戈高欣[1] 吕廷杰[1] 马子斌[1] 李海强[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《微计算机应用》2008年第11期29-34,共6页Microcomputer Applications

摘　　要：情景感知服务(Context-Awareness Services)可以催生大量移动电子商务的应用模式,被誉为继短信后下一个杀手级的应用。国内对于情景感知服务的研究才刚刚起步,本文通过一个具体业务的应用给出其可行的商业模式,分析其产业链中各方之间存在的博弈关系,并根据多人合作对策理论给出一个基于情景感知业务的移动商务产业链中的合作协调机制,同时设计出相关算法的计算机仿真实验进行算法有效性的验证。Because Context-Awareness Services could create a large number of mobile e-commerce applications,it is considered to be the next killer application after SMS.The research for CAS has just started at home.We analyzed the game relationship between the parties in this industrial chain by showing a business application model for example.A coordinated mechanism based on M-business value chain of CAS is given in this article according to N-person cooperation game theory.Finally we designed the computer simulation to verify the validity of these algorithms.

关 键 词：情景感知 移动商务产业链 多人合作对策 合作协调 

分 类 号：F416.6[经济管理—产业经济]