网络经济对批发商的挑战及批发商职能再造  

Internet Economy's Challenge to Wholesalers and Their Function Reformation

作　　者：黄学锦[1] 冯樱樱[1] 

机构地区：[1]重庆邮电大学,重庆400065

出　　处：《重庆邮电大学学报（社会科学版）》2008年第6期26-29,46,共5页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

摘　　要：网络时代,批发商面临着来自生产商、零售商、电子商务、现代物流和自身缺陷等各方面的挑战,批发商的地位已经遭到严重冲击。只要批发商积极面对挑战,抓住机遇,在经营方式和管理模式等方面进行变革和创新,巩固和延伸原有职能,仍能找到广阔的发展空间。In the age of Internet, wholesalers face different challenges from manufacturers, shopkeepers, E-business, modern logistics and disfigurements of their own. The position of wholesalers has been greatly attacked. As long as wholesalers face the challenges actively, seize the great opportunities, make some transformation and innovation in operation as well as management, consolidate and extend their intrinsic functions, they can still find the great market for their development.

关 键 词：网络经济 批发商 职能再造 

分 类 号：F713.31[经济管理—产业经济]